What Happens When the Face Mask Bubble Pops?

As Adam Bluestein reports for the business publication Marker, retail companies and fashion brands have been relying on masks to save them. He writes:

With masks now available at every Home Depot, gas station, convenience store, and, yes, even vending machine, there’s barely a place where you can’t purchase one. Inevitably, a vaccine will arrive. We likely won’t abandon masks completely, but sometime in the next year we simply won’t need them at the same rate or volume. What happens to the hundreds of companies now betting everything on masks when the…