The Flour Company Responding to America’s Baking Obsession

All that sourdough is helping at least one business

A great pandemic-adjacent story. As you’ve probably picked up from social media—or your own life—people are baking now more than ever. Especially bread. As you might imagine, flour companies are seeing an unexpected spike in interest. Here’s a great profile of one business.

Inside the Flour Company Supplying America’s Sudden Baking Obsession